The New CMO!
October 4th, 2012 | by Saurabh Pandey
Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs :
Browsing the "Digital Insight" Category
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
3 Hidden KPIs for the New Age CMO!
September 8th, 2012 | by Saurabh Pandey
3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in
9 Startup Learnings You Should Not Miss!
September 5th, 2012 | by Saurabh Pandey
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google,
How an Airtel can disrupt a Craigslist!
August 31st, 2012 | by Saurabh Pandey
I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. I
A Canon to Shoot an Ant!-An Infographic
August 29th, 2012 | by Saurabh Pandey
When an internet firm chooses to advertise on TV, it does so knowing that almost 75% of the audience are
9 Top ‘Jugaads’ on Pinterest!
August 27th, 2012 | by Saurabh Pandey
The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround
The Amazing Hi-Tech Toilets & Bill Gates Connection!
August 20th, 2012 | by Saurabh Pandey
Did you know that inadequate sanitation costs India upwards of USD53B every year; or that roughly 50% of hospitalization in
The Promise of Internet!
May 22nd, 2012 | by Saurabh Pandey
Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. A student could drink the
Word of Mouth? Viral? Social ? What’s the difference?
February 8th, 2012 | by Saurabh Pandey
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
September 17th, 2011 | by Saurabh Pandey
ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten
Online Classifieds in India & The Bottom of Pyramid
August 7th, 2011 | by Saurabh Pandey
At first we thought it was a joke! A buffalo listed on our classifieds portal-tradusAds.in We decided to do a
