4 Top Facebook Mistakes by Companies in 2012
December 19th, 2012 | by Saurabh Pandey
1. Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and
Browsing the "Digital Insight" Category
2 common-sense mistakes of the TV spending internet CMO!
November 14th, 2012 | by Saurabh Pandey
1. Not creating a specific and customized landing page for TV Viewers– The excuse of an internet company squandering VC
3 guidelines to empower your local marketing
November 7th, 2012 | by Saurabh Pandey
I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the
Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!
October 15th, 2012 | by Saurabh Pandey
90% of the data in the world has been created in the last 2 years alone! What does that mean?
Birth of the Chief Marketing Technology Officer
October 10th, 2012 | by Saurabh Pandey
Not long back, it used to be a pain creating a special promo page on a corporate website, adding some
The New CMO!
October 4th, 2012 | by Saurabh Pandey
Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs :
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
3 Hidden KPIs for the New Age CMO!
September 8th, 2012 | by Saurabh Pandey
3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in
9 Startup Learnings You Should Not Miss!
September 5th, 2012 | by Saurabh Pandey
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google,
How an Airtel can disrupt a Craigslist!
August 31st, 2012 | by Saurabh Pandey
I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. I
A Canon to Shoot an Ant!-An Infographic
August 29th, 2012 | by Saurabh Pandey
When an internet firm chooses to advertise on TV, it does so knowing that almost 75% of the audience are
9 Top ‘Jugaads’ on Pinterest!
August 27th, 2012 | by Saurabh Pandey
The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround
