How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
Browsing the "Social Media Marketing" Category
Word of Mouth? Viral? Social ? What’s the difference?
February 8th, 2012 | by Saurabh Pandey
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this
Social Media -Outsource or Not?
December 14th, 2010 | by Saurabh Pandey
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time
Where is Linkedin Going Wrong?
October 12th, 2010 | by Saurabh Pandey
Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think
Close Looping Your Social Media Marketing Campaign!
August 14th, 2010 | by Saurabh Pandey
While we all fret about the RoI from social media marketing, there seems to be little concern over how we
Google Buzz- Is there a hidden agenda?
February 19th, 2010 | by Saurabh Pandey
Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if
Social Authority Marketing- Getting deeper into Social Media!
October 21st, 2009 | by Saurabh Pandey
We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management
October 11th, 2009 | by Saurabh Pandey
When I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker
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