Unlocking the Power of Metaverse in B2B Marketing
January 27th, 2023 | by Saurabh Pandey
Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products
Browsing the "Social Media Marketing" Category
Are You Building A Loveable Or A Buyable Brand?
June 22nd, 2018 | by Saurabh Pandey
The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
September 11th, 2014 | by Saurabh Pandey
It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not
Content Marketing In The Social Age
July 8th, 2014 | by Saurabh Pandey
Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing
Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
April 17th, 2014 | by Saurabh Pandey
It’s important to realize that the moment a Brand steps into the social media, it should be ready to get
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
April 7th, 2014 | by Saurabh Pandey
Many of you would have read about how an employee of AOL was fired about 6 months back because he
How dotConverse Helped a Brewupub Regain it’s Reputation
December 21st, 2013 | by Saurabh Pandey
You all would have heard about the Lemp incident. It was a turning point for social media and service industry
How to Boost Reach, Attendance and Engagement for Your Next Event?
November 21st, 2013 | by Saurabh Pandey
Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to
4 Social Media Lessons from Sachin Tendulkar
November 12th, 2013 | by Saurabh Pandey
Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from
State of Social Media for Ecommerce Players in India
September 11th, 2013 | by Saurabh Pandey
Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
Word of Mouth? Viral? Social ? What’s the difference?
February 8th, 2012 | by Saurabh Pandey
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this
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