Published on May 3rd, 2016 | by Saurabh Pandey


5 Best Social Media Monitoring Tools

Do you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

In this article I’ll share 5 Best Social Media Monitoring Tools!

Google Alerts

With Google Alerts you can monitor the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on. As they’re extremely easy to set up, this is probably a good place to start for beginners.

By creating a Google Alert, you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums and news sites.

best free monitoring tools


Hootsuite is one of the best free social media management tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.

The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.

best free monitoring tools

Social Mention

Social Mention collects aggregated data across multiple platforms. You’ll see results from Facebook, Twitter, YouTube, photobucket, etc. and there are some basic analytics that help you determine if the sentiment is positive or negative, how many different sources are active, etc. It’s also free and doesn’t require registration.

best free monitoring tools



Icerocket specializes in blog searches. Their “big buzz” option also captures activity on Facebook, Twitter, and image sites such as Flickr too. It’s free, easy to use, and does not require registration of an account.

best free monitoring tools



Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, top RTd photos and links, and most importantly, the top 10 keywords related to your search.

best free monitoring tools

Apart from these 5 Social Media Monitoring Tools, there few more tools which can be used to track your brand conversations.


Discover what people are saying online about your brand in real time. Brand24 gives you instant access to mentions about your brand across the web. You can also identify people with the most social influence.



Tweetdeck is more about the monitoring side of social media rather than the analytics with it’s multiple streams making it easy to track a variety of Twitter conversations.  Aside from just monitoring user feeds, you can also look create columns based on specific searches, trending topics and Twitter lists to keep track of every topic that may require your attention.

5 Best Social Media Monitoring Tools


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