Published on June 21st, 2016 | by Saurabh Pandey0
5 Reasons Why You Should Use Pinterest for Business
Since the beginning of 2012, Pinterest has gained a large following of users and continues to grow every month. It has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users frequent the website on a regular basis looking for images that peak their interest so that they may “repin” those images to share with their own followers. With more than 25 million unique visitors, Pinterest can be a great method to generate interest in your business practices.
Here are 5 reasons to use Pinterest for your business.
1. Digital Scrapbooking
With an innovative way of organising information, the site is a visual fiesta of inspirational quotes, wedding-plan brainstorming, travel bucket lists, DIY how-tos, must-have shopping lists and food photography. Just from these examples we’re sure you can imagine just how many ways you can share your products and services on Pinterest.
Pretty much any business can benefit from using Pinterest, as long as they can share something with a visual aspect (not just images but videos, too). Businesses from all sorts of industries – travel, culinary, human resources, government, manufacturing, etc. – use Pinterest. You can share anything from menus at a restaurant to mini destination video guides embedded in an image; event and team photos; or how about tips or step-by-step tutorials. Infographics also make great content to share on Pinterest.
Pro Tip: Add a Pinterest board widget to your website. This is a great way to let visitors to your website know that you’re active on Pinterest.
- Just choose the board you want to share.
- Paste the URL into the widget maker.
- Choose the size you want.
- And click the “Build It” button.
Then, embed the code on your website somewhere visitors will see it.
2. Increased Direct Traffic
Pinterest’s most powerful feature is its potential for traffic generation. Nearly all of the images on Pinterest link to the original source of the image. With a couple of clicks of the mouse, viewers are taken from a plethora of pins vying for their attention directly to your website to read your content and buy your products. It isn’t surprising that the number of traffic referrals from Pinterest to websites continues to grow. It is what Pinterest is meant to do. Unlike networks such as Facebook and Twitter that are intended to connect people with other people, Pinterest is designed to connect people with the things that they are interested in online.
3. Empower Your Brand
With Pinterest, you can personalise your page to your business name and your logo as your profile picture to reach maximum exposure every time you pin an image. Try adding a paragraph describing the nature of your business including your business website, and even link this to your Facebook and Twitter accounts. If your business involves different types of services or products, categorise them into different pinboards so your target audience can easily navigate to them.
4. Inspire Purchase. Effectively
Hubspot states that one of the Pinterest’s most prominent characteristics is the ability to “reduces the number of steps from discovery to conversion” as the platform’s visitors convert into leads or sales faster than from other social media sources. Look how effectively Perch Furniture – a custom sofa store in Portland, Oregon – showcases their products alongside interiors and related furnishings to inspire their customers and prospects.
5. Cross-Promote Your Business Locally
Pinterest Place Pins are a special type of pins that allow associating image pins with geographic locations and extra information such as addresses and phone numbers. You can use Pinterest Place Pins for business networking and cross promoting your brand locally with other non-competitive businesses, especially with those enjoying a substantial followers count. Genuine Scooters – an independent scooter manufacturer from Chicago – takes advantage of this strategy by identifying interesting, local, off-the-main-stream spots like restaurants and bars in their neighborhood and pinning them to the boards as a perfect destination for a weekend scooter adventure. If you add another local business as a place pin, you are very likely to find that they will return this favour and promote you back.
Who’s doing it right?
Check out these examples to inspire you: