Published on July 21st, 2016 | by Saurabh Pandey0
Why content Is King
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
By ‘valuable’ we mean, creating story about your product. These stories inspire your customers to buy your products. But these stories should not only be of your product. In fact you should be writing around your products and selling the image, the lifestyle and the feeling it encompasses rather than the product itself. Content Marketing is a part of Inbound Marketing.
But why content marketing? Here are 4 stages of a customer buy cycle:
- Awareness: Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research: Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration: At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy: Finally, the customer makes their decision and moves forward with the transaction.
Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
This infographic will explain Why content Is The King