Birth of the Chief Marketing Technology Officer
October 10th, 2012 | by Saurabh Pandey
Not long back, it used to be a pain creating a special promo page on a corporate website, adding some
The New CMO!
October 4th, 2012 | by Saurabh Pandey
Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs :
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
3 Hidden KPIs for the New Age CMO!
September 8th, 2012 | by Saurabh Pandey
3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in
9 Startup Learnings You Should Not Miss!
September 5th, 2012 | by Saurabh Pandey
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google,
How an Airtel can disrupt a Craigslist!
August 31st, 2012 | by Saurabh Pandey
I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. I
A Canon to Shoot an Ant!-An Infographic
August 29th, 2012 | by Saurabh Pandey
When an internet firm chooses to advertise on TV, it does so knowing that almost 75% of the audience are
9 Top ‘Jugaads’ on Pinterest!
August 27th, 2012 | by Saurabh Pandey
The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround
7 minutes of terror with twitter & X-box!
August 22nd, 2012 | by Saurabh Pandey
Those of you who are clued on the NASA’s Mars Curiosity mission would have comprehended, but for others, we are
The Amazing Hi-Tech Toilets & Bill Gates Connection!
August 20th, 2012 | by Saurabh Pandey
Did you know that inadequate sanitation costs India upwards of USD53B every year; or that roughly 50% of hospitalization in
5 Incredible iPad Apps for Kids!
August 19th, 2012 | by Saurabh Pandey
1. Paper by Fifty Three: Winner of APPLE DESIGN AWARD 2012. It’s one of the best apps for sketching, caricaturing
