How NFT Influencer Marketing is Making an Impact in the B2B World
March 30th, 2023 | by Saurabh Pandey
NFTs (Non-Fungible Tokens) have been around for a few years, but only recently have they made their way into the
Lights, Camera, Engagement: The Rise of Video Marketing in the Digital Age
March 28th, 2023 | by Saurabh Pandey
In recent years, video has become an increasingly popular medium for marketing. From product demos to customer testimonials, videos are
Harnessing SEO for B2B Success
March 24th, 2023 | by Saurabh Pandey
In today’s digital age, search engine optimization (SEO) has become an integral part of every company’s online marketing strategy. SEO
Unlock the Benefits of WhatsApp for B2B Website Marketing
March 2nd, 2023 | by Saurabh Pandey
WhatsApp is increasingly becoming a popular marketing tool for businesses, especially those in the B2B space. The ability to connect
Maximizing Your B2B Content Strategies: The Best Formats to Try
February 27th, 2023 | by Saurabh Pandey
Content formats are an important part of any B2B company’s marketing strategy. Content can be used to attract new customers,
Unlocking the Power of Metaverse in B2B Marketing
January 27th, 2023 | by Saurabh Pandey
Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products
Power of Digital for SMEs- Learnings & Best Practices in COVID Times
June 29th, 2021 | by Saurabh Pandey
According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about
Are You Building A Loveable Or A Buyable Brand?
June 22nd, 2018 | by Saurabh Pandey
The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable
Why Marketplace Model Is #Fail For Ecommerce?
October 22nd, 2014 | by Saurabh Pandey
Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether
How Restaurants & Pubs Should Use Social Media
August 28th, 2013 | by Saurabh Pandey
dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with
2 common-sense mistakes of the TV spending internet CMO!
November 14th, 2012 | by Saurabh Pandey
1. Not creating a specific and customized landing page for TV Viewers– The excuse of an internet company squandering VC
Birth of the Chief Marketing Technology Officer
October 10th, 2012 | by Saurabh Pandey
Not long back, it used to be a pain creating a special promo page on a corporate website, adding some
