Five Pillars of Digital Marketing
September 7th, 2016 | by Saurabh Pandey
Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that
Browsing the "Digital Marketing" Tag
Benefits of Digital Marketing Over Traditional Marketing
June 16th, 2016 | by Saurabh Pandey
So why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing
Why You Should Care About Online Branding
June 7th, 2016 | by Saurabh Pandey
What is Online Branding? Online branding is a way to get more exposure for your brand on all levels of
Why You Should Sack Your Social Media Agency Now?
September 2nd, 2009 | by Saurabh Pandey
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners
The Great Indian Digital Elections!
February 19th, 2009 | by Saurabh Pandey
Do you know which company featured at the top in the Fast Company 50 list this year? None other than
Will ‘Technology’ Survive the Recession?
January 22nd, 2009 | by Saurabh Pandey
USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of
eCommerce Chargebacks and Remedies
January 6th, 2009 | by Saurabh Pandey
According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B
10 Digital Trends to Observe in 2009
December 21st, 2008 | by Saurabh Pandey
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a
Technology Marketing in Digital Age!
November 23rd, 2008 | by Saurabh Pandey
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
Mobile Marketing!
November 23rd, 2008 | by Saurabh Pandey
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
