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Published on October 17th, 2016 | by Saurabh Pandey


Why infographics are an essential marketing tool?

Before we start with the article, we would first know:

What are infographics?

A lot of people don’t understand the meaning of infographics, here is the best meaning which could define infographics:

” An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. “

At a glance here explains a lot to us. Business strategies have been changing a lot these days. If your content is just a plain text nobody is going to read it, but if it is a combination of text and visual, it will attract your target audience as well as let them share your content with others. That’s where infographics come to rescue and attract more traffic to your website.

Let’s get into deeper with infographics. This part covers why infographics are an essential marketing tool?

Infographics help boost your SEO

Infographics are not just fancy pieces of visual content that can spice up your blog and website. They are highly effective visual tools that can capture the attention and imagination of your targeted audiences as well as drive a successful digital marketing campaign through Search Engine Optimization (SEO).

Infographics attract more traffic

90% of information that comes to people’s minds is visual in nature. Colored visuals increase people’s willingness to read a piece of content by 80%.  If you are content is just made up of plain text, then your content is waste of time for your audiences. The visual stay longer in a person’s brain than a text. So the choice is yours whether to stick with an infographic or plain boring text.

Infographics are linkable assets

Visual contents are more attractive and consumable. The only thing here you need to note is that your content should be rich in the combination of text and visuals. The more rich content you produce the more people will share your content on social platforms, websites, forums,etc.

Infographics are here to stay

In recent years, Google Trends registered a continuously increasing interest in the term “infographics” which is a clear indication of how online users treat it as a very important piece of content that can be repurposed as an effective digital marketing tool. As visual creatures, people tend to be more attracted by content with graphical or visual elements rather than plain pieces of text-based content.

Infographics can make visitors stay longer

Apart from attracting traffic, infographics let your visitors stay longer on your website and consume more content. The higher the stick rates the higher your chances of getting search engines to understand the importance of your content as a reliable source of income. This, in turn, will help facilitate better search rankings.

Infographics are easy to understand at a glance

Studies indicate that up to 67% of consumers put more importance to clear and detailed visual elements than other textual and non-image based content. The key to success in infographics marketing is to provide clear and concise bits of information in easily understandable and graphically appealing way.

Content marketing need not be a very difficult effort as you can leverage on the usefulness and quality of your infographics to deliver high quality content to your targeted audiences in a very innovative, appealing and useful way. On top of that, effective infographics can be really good for SEO, using your content to drive better rankings and better results.



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