Digital Marketing

Published on June 29th, 2021 | by Saurabh Pandey

Power of Digital for SMEs- Learnings & Best Practices in COVID Times

According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about 20 percentage points as they moved into the recovery in terms of cumulative total returns to shareholders (TRS). Eight years later, their lead had grown to more than 150 percentage points. One key lesson from that experience is the companies that move early and decisively in a crisis do best.

Going digital is one such endeavour that all businesses, whether small or large should endeavour into. In this video Saurabh Pandey, CEO dotConverse (Asia’s leading #B2B Digital & ABM Agency) discusses challenges and best practices that organizations can imbibe to accelerate their digital adoption and rise.



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