Power of Digital for SMEs- Learnings & Best Practices in COVID Times
June 29th, 2021 | by Saurabh Pandey
According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about
Are You Building A Loveable Or A Buyable Brand?
June 22nd, 2018 | by Saurabh Pandey
The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable
Why Marketplace Model Is #Fail For Ecommerce?
October 22nd, 2014 | by Saurabh Pandey
Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether
How Restaurants & Pubs Should Use Social Media
August 28th, 2013 | by Saurabh Pandey
dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with
2 common-sense mistakes of the TV spending internet CMO!
November 14th, 2012 | by Saurabh Pandey
1. Not creating a specific and customized landing page for TV Viewers– The excuse of an internet company squandering VC
Birth of the Chief Marketing Technology Officer
October 10th, 2012 | by Saurabh Pandey
Not long back, it used to be a pain creating a special promo page on a corporate website, adding some
The New CMO!
October 4th, 2012 | by Saurabh Pandey
Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs :
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
3 Hidden KPIs for the New Age CMO!
September 8th, 2012 | by Saurabh Pandey
3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in
Word of Mouth? Viral? Social ? What’s the difference?
February 8th, 2012 | by Saurabh Pandey
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this
Close Looping Your Social Media Marketing Campaign!
August 14th, 2010 | by Saurabh Pandey
While we all fret about the RoI from social media marketing, there seems to be little concern over how we
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
May 12th, 2010 | by Saurabh Pandey
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of
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