Browsing the "Digital Marketing" Category

Technology Marketing in Digital Age!

November 23rd, 2008 | by Saurabh Pandey

As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!

5 Myths about Online Social Marketing!

November 23rd, 2008 | by Saurabh Pandey

Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative 'myth-buster-writing' approach!

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