The New CMO!
October 4th, 2012 | by Saurabh Pandey
Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs :
Browsing the "Digital Marketing" Category
How Volvo is leveraging Pinterest for success?
September 18th, 2012 | by Saurabh Pandey
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that
3 Hidden KPIs for the New Age CMO!
September 8th, 2012 | by Saurabh Pandey
3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in
Word of Mouth? Viral? Social ? What’s the difference?
February 8th, 2012 | by Saurabh Pandey
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this
Close Looping Your Social Media Marketing Campaign!
August 14th, 2010 | by Saurabh Pandey
While we all fret about the RoI from social media marketing, there seems to be little concern over how we
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
May 12th, 2010 | by Saurabh Pandey
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of
Google Buzz- Is there a hidden agenda?
February 19th, 2010 | by Saurabh Pandey
Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if
How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
September 10th, 2009 | by Saurabh Pandey
I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
Why You Should Sack Your Social Media Agency Now?
September 2nd, 2009 | by Saurabh Pandey
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners
6 Tips for Selling Online Video Ads!
July 2nd, 2009 | by Saurabh Pandey
1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and
CrowdSourcing- The New Social Media Mantra to Sell Better!
May 24th, 2009 | by Saurabh Pandey
I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing
IAB-Social Media Metrics-Standard Definitions Document
May 7th, 2009 | by Saurabh Pandey
Social Media presents a whole new way in which consumers can experience and interact with brands. The core of social
