IAB-Social Media Metrics-Standard Definitions Document
May 7th, 2009 | by Saurabh Pandey
Social Media presents a whole new way in which consumers can experience and interact with brands. The core of social
Website Review- BankBazaar.com
May 3rd, 2009 | by Saurabh Pandey
I wrote a piece on The Story and Strategy of Money Portals in India (http://atomthought.com/?p=5), a few months back.
Recession? Not for Social Media Marketing!
March 16th, 2009 | by Saurabh Pandey
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the
2 Million ONLINE Leads Market for BFSI Sector in India!
March 9th, 2009 | by Saurabh Pandey
One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). No, don’t
The Great Indian Digital Elections!
February 19th, 2009 | by Saurabh Pandey
Do you know which company featured at the top in the Fast Company 50 list this year? None other than
India Strategy for Social Networking Sites!
February 17th, 2009 | by Saurabh Pandey
My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article
Social Media Experiment by Ford Fiesta!
February 4th, 2009 | by Saurabh Pandey
As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz.
Will ‘Technology’ Survive the Recession?
January 22nd, 2009 | by Saurabh Pandey
USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of
eCommerce Chargebacks and Remedies
January 6th, 2009 | by Saurabh Pandey
According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B
10 Digital Trends to Observe in 2009
December 21st, 2008 | by Saurabh Pandey
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a
Measure-Up Your Super-Performance Blog!
December 13th, 2008 | by Saurabh Pandey
The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him
Social Media Marketing and RoI
December 6th, 2008 | by Saurabh Pandey
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers
