September 6th, 2021 | by Saurabh Pandey
With the advent of data science & analytics, HPC and automation, marketing, especially B2B marketing has evolved immensely over the
June 29th, 2021 | by Saurabh Pandey
According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about
June 29th, 2020 | by Saurabh Pandey
Webinar presented by ww.dotconverse.com on the relevance and importance of ecommerce for B2B companies. Some of the key points discussed
June 18th, 2020 | by Saurabh Pandey
In this webinar, presented by dotConverse, Saurabh Pandey, CEO, dotconverse and Arindam Dey, Founder BizAnekdotes, discuss about: 1) How data
May 26th, 2020 | by Saurabh Pandey
We addressed a few questions in the webinar. The transcript and the video are presented here: Our
May 12th, 2020 | by Saurabh Pandey
Marketing is transforming and how. We see 2 major transformative changes- the attention fragmentation of consumers’ and their changing buying
April 3rd, 2020 | by Himanshu Mehta
In early March 2020, the World Health Organization declared that the COVID-19 novel coronavirus is a global pandemic. In the panic
March 25th, 2020 | by Saurabh Pandey
These are turbulent times for the CMOs and their marketing teams. Not just because they need to think of a way
April 9th, 2019 | by Saurabh Pandey
Ever since 2010, Analytics has found its way in the Gartner Top trends of the year in some form or
March 11th, 2019 | by Saurabh Pandey
We have often asked this question about why do companies, especially the new age online marketplaces like Amazon, Ola, OLX
February 26th, 2019 | by Saurabh Pandey
A few days ago Amazon invested into a 2-year-old autonomous tech development company Aurora that is ed by ex-Google and
February 5th, 2019 | by Saurabh Pandey
We all know about Spotify, the largest music streaming company in the world with about USD30b as valuation. Spotify started
6 Content Marketing Strategies to Propel Your B2B Business
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7 Essential B2B Sales Podcasts to Help You Level Up Your Game
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Uncovering Your Target Audience: The Benefits of Defining Buyer Personas in Digital Marketing
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