The Fall of Facebook?
November 23rd, 2010 | by Saurabh Pandey
I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told
Browsing the "Digital Insight" Category
Where is Linkedin Going Wrong?
October 12th, 2010 | by Saurabh Pandey
Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think
Social Media 5000 Years Back!
October 10th, 2010 | by Saurabh Pandey
Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the
GAP (Google Advertising Professional) Certification! Useless or Useful?
September 3rd, 2010 | by Saurabh Pandey
GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. I am also
Social Media Marketing- Short Term or for Ever?
August 31st, 2010 | by Saurabh Pandey
As marketers we want to measure RoI from our investments and the same is true for our investments in social
How Social Media is changing brand communication paradigm
August 30th, 2010 | by Saurabh Pandey
I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an
Close Looping Your Social Media Marketing Campaign!
August 14th, 2010 | by Saurabh Pandey
While we all fret about the RoI from social media marketing, there seems to be little concern over how we
Group Buying! Game Changer or Not?
July 7th, 2010 | by Saurabh Pandey
So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you
Enterprise 2.0! How businesses are lapping up social media?
May 20th, 2010 | by Saurabh Pandey
What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
May 12th, 2010 | by Saurabh Pandey
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of
How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?
April 29th, 2010 | by Saurabh Pandey
Creating a facebook page is easy. But more important is what you do with it and how you create more
David and The Goliaths of the Job portals!
April 22nd, 2010 | by Saurabh Pandey
Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths
