Five Pillars of Digital Marketing
September 7th, 2016 | by Saurabh Pandey
Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that
Browsing the "Social Media Marketing" Tag
5 Common Misconceptions About Social Media Marketing
June 30th, 2016 | by Saurabh Pandey
There are lot of small business owners are unaware of what social media can do to their business. They think
how video marketing can propel your brand
June 23rd, 2016 | by Saurabh Pandey
Humans are visual creatures. When we watch a video, we use more than just our eyes to engage with the
Social Media Marketing- Short Term or for Ever?
August 31st, 2010 | by Saurabh Pandey
As marketers we want to measure RoI from our investments and the same is true for our investments in social
Social Authority Marketing- Getting deeper into Social Media!
October 21st, 2009 | by Saurabh Pandey
We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
Why You Should Sack Your Social Media Agency Now?
September 2nd, 2009 | by Saurabh Pandey
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners
CrowdSourcing- The New Social Media Mantra to Sell Better!
May 24th, 2009 | by Saurabh Pandey
I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing
IAB-Social Media Metrics-Standard Definitions Document
May 7th, 2009 | by Saurabh Pandey
Social Media presents a whole new way in which consumers can experience and interact with brands. The core of social
The Great Indian Digital Elections!
February 19th, 2009 | by Saurabh Pandey
Do you know which company featured at the top in the Fast Company 50 list this year? None other than
India Strategy for Social Networking Sites!
February 17th, 2009 | by Saurabh Pandey
My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article
Social Media Experiment by Ford Fiesta!
February 4th, 2009 | by Saurabh Pandey
As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz.
Measure-Up Your Super-Performance Blog!
December 13th, 2008 | by Saurabh Pandey
The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him
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